https://www.mikenorthfield.com/artifacts-of-influence daily 0.75 2025-11-22 https://www.mikenorthfield.com/artifacts-of-influence/004-demand-generation-equation monthly 0.5 2024-11-19 https://images.squarespace-cdn.com/content/v1/601110b454e4d2239337f784/0e79c56a-e13b-47c3-b14a-dc1b95429a16/aoi+Showcase+-+%23004_+Demand+generation+equation+%281%29.jpg Artifacts of Influence - #004: Demand generation equation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mikenorthfield.com/artifacts-of-influence/003-ehrenberg-bass-95-5-rule monthly 0.5 2024-08-14 https://images.squarespace-cdn.com/content/v1/601110b454e4d2239337f784/7ee6bce5-cd71-4a30-93bc-d55992fad787/aoi+Showcase+-+%23003_+Ehrenberg-Bass+95_5+Rule.jpg Artifacts of Influence - #003: 95-5 Rule (Heuristic) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mikenorthfield.com/artifacts-of-influence/002-5-stages-of-awareness monthly 0.5 2024-08-13 https://images.squarespace-cdn.com/content/v1/601110b454e4d2239337f784/68ccbd0e-359c-4171-a613-a01b735196b1/aoi+Showcase+-+%23002_+5+Stages+of+Awareness.jpg Artifacts of Influence - 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